Former Indian cricket captain Mahendra Singh Dhoni has been officially appointed as the brand ambassador for Jharkhand Tourism in a strategic move by the Jharkhand government to boost the state’s tourism sector. This appointment not only leverages Dhoni’s immense popularity, but also his strong attachment to his home state, Ranchi.

According to the Times of India, the promotion by Dhoni is set to enhance the image of Jharkhand as a tourist destination. The state is endowed with numerous attractions including Ranchi, Deoghar, Hazaribagh and several wildlife sanctuaries.

This appointment is an extension of the relationship between Dhoni and the promotional activities of the state that goes back to 2015 when then Chief Minister Raghubar Das had announced that Dhoni would promote Jharkhand Tourism, as reported by Business Standard.

The Jharkhand Tourism department plans to leverage Dhoni’s image in campaigns to showcase the state’s tribal culture, natural beauty, and modern facilities. As Ranchi is his hometown and cricket base, Dhoni’s name is well-known there. The Ranchi cricket stadium is named after him, highlighting his fame as the top sports figure from the region.

Officials believe Dhoni’s support will draw younger tourists and cricket fans, expanding Jharkhand’s visitor base. According to experts, celebrity ambassadors who have a strong local connection such as Dhoni can make a place very popular.

This partnership is mutually beneficial to Dhoni as well as the state of Jharkhand because not only will he be able to stay connected with his roots, but also help the state to develop economically by generating more tourism income. With the increase in domestic travel, Jharkhand is looking to ride this wave by marketing its cultural, wildlife and adventure tourism with one of the most trusted sporting icons in India.